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Lotte World’s MapleStory event draws 100,000 visitors
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By
Baek Byung-yeul
Published
May 11, 2026 4:33 pm
KST
Lotte World Adventure officials pose with number balloons reading "100,000" at the theme park in Seoul, Monday, as visitors to its "Create Your Own Character" event launched in collaboration with online game MapleStory drew over 100,000 visitors. Courtesy of Lotte World Adventure
More than 100,000 visitors have participated in the "Create Your Own Character" experience at Lotte World Adventure in southern Seoul, as part of its spring collaboration with Nexon’s popular online game MapleStory, the theme park operator said Monday.
The interactive attraction, located at the Meeting Plaza on the first floor of the adventure park, allows visitors to create digital avatars by scanning a QR code. Users can either generate a character that resembles them by uploading a photo or customize one manually.
The event has gained significant traction among longtime fans of the game, as it allows them to import their actual in-game characters. Once completed, the character is displayed on a 10-meter-high media tree.
Starting this spring, the theme park has collaborated with Nexon to draw in dedicated MapleStory fans as well as visitors who wanted new experiences at the park.
Lotte World Adventure is currently decorated with various MapleStory monsters, serving as popular photo spots for guests. The organizers said the experience is designed to make visitors feel as if they are "logging in" to the game world as soon as they enter the park.
In the outdoor area of Magic Island, visitors can also enjoy newly launched attractions in Maple Island Zone. At around 1,980 square meters, the zone has brought the game’s virtual world into real space.
The spring festival, titled "MapleStory in Lotte World," will run until June 14.
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