Dongkook Pharmaceutical launches its K-dermocosmetic brand across Watsons, Beautrium, Central, and Konvy
(Provided by Dongkook Pharmaceutical)
Dongkook Pharmaceutical’s ‘Centellian24’ has successively entered major online and offline distribution channels in Thailand.
Centellian24 has entered the online malls of each distribution channel, including ▲100 stores of the health and beauty (H&B) retail chain Watsons ▲30 stores of the beauty select shop Beautrium ▲12 stores of Central department stores ▲four stores of Thailand’s largest beauty commerce platform Konvy, and is introducing a diverse skincare product lineup such as the ‘Madeca Line,’ ‘Madeca Acnience Line,’ ‘Dark Spot Care MelaCapture Line,’ and ‘PDRN Line.’
Its flagship product, the ‘Madeca Cream Time Reverse,’ is a bestseller that has recorded cumulative domestic sales of more than 93 million units. It applies the key ingredient ‘Active-TECA™,’ which integrates five patented technologies, and helps improve skin elasticity, wrinkles, and skin tone.
A Centellian24 official said, “With our entry into major distribution channels in Thailand, we have further expanded our touchpoints with local consumers,” adding, “Going forward, we plan to strengthen our position as a K-dermocosmetic brand based on the expansion of our global distribution network and differentiated product competitiveness.”
Choi Mun-hee
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