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What LIV Golf’s Demise Means for Saudi Influence
The upstart golf circuit couldn’t conquer the sport, despite big spending by Saudi Arabia. Its end signals limits to how much the country will spend.
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By
Andrew Ross Sorkin
Bernhard Warner
Sarah Kessler
Michael J. de la Merced
Niko Gallogly
Brian O’Keefe
and
Ian Mount
April 16, 2026,
7:46 a.m. ET
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The sports world was stunned to learn that Saudi Arabia is close to pulling the plug on its LIV Golf venture.
Credit...
Hector Vivas/Getty Images
In today's newsletter:
Behind the impending demise of a Saudi golf dream
The Iran split screen
More Fed fallout
Allbirds pivots to A.I. hardware from footwear
Andrew here.
Saudi Arabia’s money pot, long considered bottomless, is finally showing its limits. LIV Golf is on the chopping block after losing huge sums, and Saudi funding for a flag football event led by Tom Brady and Michael Rubin
is also in doubt
.
It’s a stark sign that Riyadh is becoming more disciplined about its spending — a shift that could upend the plans of the Western fund managers plotting pilgrimages to the kingdom in hopes of a share of its largess. We have more below.
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Behind the impending demise of a Saudi golf dream
Saudi Arabia’s sovereign wealth fund is ready to
pull the plug on LIV Golf
, the upstart golf circuit it created to compete with the PGA Tour, The Times reports.
An announcement would cap a four-year journey in which Saudi Arabia had sought — mostly with loads of cash — to remake the sleepy world of golf.
But it also highlights how the kingdom’s vision of spending its way into global dominance has collided with reality.
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