Dongkook Pharmaceutical’s skincare brand joins Watsons K-Beauty Festa 2026 in Kuala Lumpur, running April 23–26
Dongkook Pharmaceutical’s Centellian24 booth participating in the ‘Watsons K-Beauty Festa 2026 (Watsons K- Beauty Festa 2026)’ (Photo provided by Dongkook Pharmaceutical)
Dongkook Pharmaceutical’s ‘Centellian24’ participated in the ‘Watsons K-Beauty Festa 2026 (Watsons K- Beauty Festa 2026)’, held in Kuala Lumpur, Malaysia, from April 23 to 26.
‘Watsons K-Beauty Festa 2026’ concluded successfully this year with the participation of numerous beauty brands, including Centellian24. Watsons is a health and beauty (H&B) retail chain that operates approximately 750 online and offline stores across Malaysia.
Centellian24 operated an exclusive booth throughout the event period. In particular, it presented a skincare line centered on its flagship product, ‘Madeca Cream’. ‘Madeca Cream’ is a product based on Dongkook Pharmaceutical’s key ingredient TECA (Titrated Extract of Centella asiatica) and helps with skin soothing and elasticity care.
A Centellian24 representative said, “Through this ‘Watsons K-Beauty Festa’, we confirmed the strong interest in K-derma and its growth potential in the Malaysian market,” adding, “Going forward, we plan to solidify our position in the global market based on differentiated product competitiveness.”
비지니스코리아 Choi Mun-hee (pr@businesskorea.co.kr)
Choi Mun-hee
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