(CJ Olive Young)
South Korean beauty retailer CJ Olive Young Corp. announced on Thursday that it will open its first store in the United States in Pasadena, California, on May 29.
The Pasadena store has a total floor area of 803 square meters and will offer around 5,000 products from about 400 beauty and wellness brands.
More than 80 percent of the brands carried are K-beauty brands.
The lineup features a balanced mix of brands that have proven popular at Olive Young stores in Korea, products that have received strong responses in the North American market, and brands reflecting global trends.
In particular, to align with K-Beauty trends, the company plans to rotate product curation as frequently as every two weeks to better target local consumers.
The store layout also focuses on experiential content.
Themed display zones introducing representative K-beauty ingredients such as hyaluronic acid and PDRN are paired with beauty accessories such as massage tools and patches, allowing customers to naturally experience Korean-style beauty routines.
The store will also feature a dedicated testing area for cleansing products and offers skin and scalp diagnostic services, as well as skincare consulting programs.
Olive Young is also launching a dedicated U.S. online mall on the same day, accelerating the establishment of its local omnichannel strategy.
The company plans to open its second U.S. store near Los Angeles next month, with an aim to open three additional stores by the first half of next year.
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