(Bodyfriend)
Bodyfriend’s compact massage device brand, Bodyfriend Mini, is launching products featuring the intellectual property (IP) of all 10 professional baseball teams.
Bodyfriend announced on Wednesday that it has signed an official collaboration agreement with the Korea Baseball Organization (KBO) and will release new products.
This collaboration combines healthcare devices with sports IP and is aimed at baseball fans, as the league has surpassed 10 million spectators for two consecutive years.
The collaboration products include a mini massage gun and a calf massager. The mini massage gun incorporates each team’s logo and signature colors, with buttons designed to resemble baseballs.
The calf massager is also styled in each team’s unique colors, designed to look like players’ uniforms.
All customers who purchase the products will receive a reusable bag featuring team-specific characters as a free gift.
“Baseball fandom is highly loyal and long-lasting, which creates strong synergy with healthcare,” said an official from Bodyfriend. “We hope baseball fans can relieve muscle tension and stress using the KBO Edition.”
Bodyfriend has previously collaborated with various industries, including launching a massage chair in partnership with Lamborghini. That limited-edition product reportedly attracted purchases from international customers as well.
The limited-edition KBO lineup will be released in limited quantities via Kakao Shopping Live at 10 a.m. on May 5. Afterward, it will also be available on Bodyfriend’s official online store.
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