The broadcasting business alone has become difficult to make ends meet. The paid broadcasting affiliates of the three mobile telecommunication companies are looking for a way out through AI, data centers, and rental.
Kwon Young-se (left) and Hwang Hee-man, president of the Korea Cable TV Broadcasting Association, shake hands at a meeting of the People's Power and Cable TV Industry held at the National Assembly in Yeouido, Seoul, on the morning of March 31, 2025. / News 1
According to related industries on the 13th, broadcasting industries such as cable TV, IPTV, home shopping, and satellite broadcasting are jointly responding by appealing to the National Assembly last year to deepen the crisis in the paid broadcasting market. Separately, SK Broadband, KT SkyLife, and LG HelloVision, the paid broadcasting affiliates of the three telecommunications companies, are increasing the proportion of other business areas side by side.
SK Broadband recently signed an agreement with Inje University and decided to introduce a practical industry-academic cooperation model that combines AI, data and cloud capabilities. SK Broadband has also led the construction of an AI data center in Ulsan with SK Telecom and acquired Pangyo data center, securing nine data centers across the country. It is expected that the data center will play the role of a key cash cow.
SK Telink, a subsidiary of SK Telecom’s budget phone, has signed a contract with Fan Ocean to supply Starlink services to the sea and is selling them. Starlink is a low-orbit satellite communication service of SpaceX in the U.S. operated by Elon Musk.
KT Skylife has been seeking to secure a market in earnest since last year with its AI sports broadcasting platform ‘Hogak’ at the forefront. It plans to expand infrastructure for producing sports content based on the government-to-business (B2G) and business-to-business (B2B) transactions, but no clear outcome has been made yet.
On top of that, the government has decided to present the agenda of appointing Jo Il, vice president of management planning, as its CEO at the general shareholders’ meeting on March 26 to seek internal changes. KT SkyLife said as the reason for the recommendation, “It is expected to contribute to enhancing corporate and shareholder value through management innovation and vision-building capabilities for sustainable growth.” However, the task is to quell internal noise, such as criticism from the union, “Is it going to make the person responsible for the 10 billion investment disaster the president?”
LG HelloVision is operating its business by increasing the proportion of rental businesses. As rental and education businesses led the expansion of sales last year, both sales and operating profit improved compared to 2024.
An industry source said, “The broadcasting sector is so difficult that the industry is in solidarity with each other. We are strongly voicing our opinions to the government,” adding, “We plan to continue to increase sales as much as possible in other business areas.”
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