This infographic, originally published by Korea Financial Times, has been reconstructed using generative AI (Gemini).
Samsung's Harman: From High-End Audio to the Brain of Future Mobility
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[Korea Financial Times, Gwak Horyung] Samsung Electronics Chairman Lee Jae-yong’s strategic "bold move," Harman, is transforming into a core growth pillar for the company. As a centerpiece of the "future mobility" vision ambitiously pursued by Chairman Lee, Harman is accelerating its leap toward becoming an "integrated automotive electronics solution" provider that consolidates Samsung’s semiconductor and display capabilities.
The acquisition of Harman is regarded as a landmark deal representing the "Lee Jae-yong era." It was the first major merger and acquisition (M&A) following his appointment as a registered director in 2016. The acquisition price was KRW 9.38 trillion at the time—a record that remains the largest overseas M&A ever conducted by a Korean company.
At the time, Samsung Electronics stated in a press release that it had been "preparing for the automotive electronics business centered on semiconductors and displays," adding that it aimed to "leap forward as a total solutions provider through Harman, a global leader in infotainment and telematics."
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