Oprah Winfrey Moves Her Podcast (and Books and Products) to Amazon

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Oprah Winfrey Moves Her Podcast (and Books and Products) to Amazon

The multiyear deal with Ms. Winfrey signifies the tech giant’s growing ambitions in video podcasts.

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The move to Amazon marks a significant third act for Oprah Winfrey, who has dabbled in the podcast space with “The Oprah Podcast” channel on YouTube while pursuing other endeavors.

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Andy Kropa/Invision, via Associated Press

By

Nicole Sperling

April 27, 2026,

5:02 a.m. ET

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If you needed more proof that video podcasts are the new talk show, here it is: Oprah Winfrey is coming to Amazon.

The tech giant said on Monday that it had reached a multiyear licensing deal with Ms. Winfrey. The former doyenne of daytime talk will produce twice-a-week video podcasts beginning this summer, create specials focused on her Favorite Things and Book Club labels, and repurpose the 25-season library from The Oprah Winfrey Show.

The deal is similar in scope to the $100 million

agreement Amazon reached

in 2024 for Jason and Travis Kelce’s podcast “New Heights,” and signifies the company’s growing ambitions in video podcasts.

“This is the ultimate validation of where the world is going,” said Steve Boom, an Amazon vice president. “You have the most influential talk show host in history, by orders of magnitude, leaning heavily into this new world. Now we see where the world is going and we at Amazon are just happy to be along for the ride.”

The move represents a significant third act for the Ms. Winfrey, 72, who in the past few years has dabbled in podcasting with “The Oprah Podcast” channel on YouTube while pursuing other endeavors including producing “The Color Purple” film for Warner Bros. and sharing her weight loss journey while on GLP-1 drugs.

Her podcast channel, which she started at the end of 2024, has a subscriber base of 913,000. It features weekly interviews with celebrities, book authors and other influencers and is produced by her company, Harpo Entertainment. The show’s format with Amazon will remain the same.

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