Consumer outlets in 14 countries praised picture quality and viewing performance
The photo shows a lifestyle cut of the 2026 LG OLED evo AI. (Provided by LG Electronics)
LG Electronics’ OLED TVs have received top scores in succession in performance evaluations conducted by leading consumer media outlets across major countries around the world.
Recently, U.S. consumer media outlet Consumer Reports selected LG OLED TVs as the top products across all categories in its size-based TV performance evaluation. In particular, it identified the 65-inch OLED evo AI model’s exceptional picture quality and viewing angles that hold up even in brightly lit environments, along with its sound performance delivering high satisfaction when watching films and listening to music, as the model’s key strengths. Given the nature of Consumer Reports, which purchases products directly from the market without manufacturer sponsorship, this outcome is expected to have a significant influence on actual consumer purchasing decisions.
The response in European markets has been equally enthusiastic. The U.K.'s Which? praised the LG OLED evo AI as the finest TV currently available, giving high marks for its accurate color reproduction and the completeness of its 4K picture quality. Portugal’s Deco Proteste also commended the product, calling it a highly polished model with no significant drawbacks, and highlighted that it excels not only in picture quality but also in low power consumption efficiency.
LG Electronics explained that these results go beyond simple picture quality competition and are backed by its unparalleled AI technology. Australia’s consumer media outlet Choice gave high marks for the convenience of the user interface and refined sound quality, acknowledging the software competitiveness of LG TVs. LG OLED TVs are currently ranked No. 1 in performance evaluations across all key premium markets, including Italy, France, Canada, and Germany.
Technological evolution continues as well. The 2026 LG OLED evo AI features a third-generation Alpha 11 AI processor, achieving the highest ever levels of brightness and color rendering, and incorporates Reflection-Free Premium technology that minimizes light reflection to maximize viewing immersion. Building on this, the TV integrates an AI Concierge that analyzes user preferences along with personalized screen settings functionality, with a strong focus on delivering a customized viewing experience.
Lee Chung-hwan, Executive Vice President and Head of the Display Business Division at LG Electronics, emphasized, “We have once again confirmed the overwhelming excellence of LG OLED TVs through rigorous external evaluations,” and added, “We plan to continuously strengthen our position in the global premium TV market on the basis of our advanced technological capabilities.”
Yoon Young-sil
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