Clinical cosmetic brand Wellage has appointed choreographer and popular YouTuber Kany as its new brand ambassador.
Medical aesthetics company Hugel said Thursday that Kany was selected for her bright, energetic image, which closely aligns with the Wellage brand’s direction and values.
Coinciding with the appointment, Wellage is unveiling a new advertising campaign featuring its flagship products -- Real Hyaluronic Blue 100 Ampoule and Real Hyaluronic Soothing Cream.
Wellage ambassador Kany is featured in print and video advertisements. (Courtesy of Hugel)
Leveraging Kany’s lively and cheerful charm, the campaign highlights the products’ deep hydration benefits and lightweight texture. It also incorporates playful wordplay -- such as “Moisture Kany” -- to enhance engagement and deliver the brand message in an accessible, memorable way.
The campaign will be rolled out across both online and offline channels starting Friday. Outdoor advertisements will be displayed in key areas of Seoul, including Gangnam, Seongsu, Myeongdong, and Hongdae, alongside digital campaigns on major platforms such as YouTube and Instagram to boost brand visibility and broaden its reach.
A Hugel official said, “We expect Kany’s energetic image to help convey the brand’s strengths in a friendly and effective manner,” adding, “Through this campaign, we aim to communicate Wellage’s differentiated hyaluronic acid-based hydration care solutions in a more intuitive way.”
Lee Han-soo
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