Hugel picks actor Ji Chang-wook as new face of advertising campaigns

Aesthetics company Hugel has unveiled actor Ji Chang-wook as the new face of its corporate and brand campaigns, launching a new advertising initiative to strengthen its global brand presence.

Hugel has selected actor Ji Chang-wook as the new face of its corporate and brand campaigns. (Courtesy of Hugel)

The company said the campaign features Ji, whose trustworthy image, strong acting career, and broad public appeal align with Hugel’s brand identity as a global total medical aesthetics company.

The new campaign consists of three advertising videos designed to: enhance corporate value and competitiveness, boost awareness of the Byryzn Skin Booster HA, and promote the Chaeum dermal filler lineup. Hugel said the campaign strategically connects the messages of each video to simultaneously highlight the company’s corporate strengths and product portfolio.

The corporate campaign video features the slogan “Hugel Leads the Way in K-Aesthetics,” highlighting the company’s global leadership in the aesthetics market. Hugel noted that it is the first and only Korean company to enter all three major global botulinum toxin markets — the United States, China, and Europe — and the fourth company worldwide to achieve the milestone.

The brand advertisement videos showcase the wrinkle-improvement effects of The Chaeum fillers and Byryzn Skin Booster HA, both developed using Hugel’s high-purity hyaluronic acid (HA) technology. The company said it continues to provide integrated aesthetic solutions to healthcare professionals and consumers worldwide, driven by its product quality and proven technological expertise.

Beginning today, the new campaign will be broadcast through outdoor advertising displays across 27 locations, including major commercial districts such as Gangnam and Samsung, as well as regional hubs throughout Korea. The campaign will also appear on major online platforms and OTT services.

“Hugel will further solidify its position as Korea’s representative aesthetics company through this new campaign and continue demonstrating its corporate value, as Korean medical aesthetic technologies and trends become important standards in the global medical aesthetics industry,” Hugel CEO Jang Doo-hyun said.

Kim Ji-hye