[Choi Ju-ri's Wine and Business] 'Viña Leyda' is good for pioneering, ta...

[Choi Ju-ri, columnist of the Korea Lecturer News] 'Viña Leyda' saw the potential of a very barren region that no one paid attention to and invested in to create a new premium wine region, and in recognition of its efforts, the 'Leyda Valley' wine region named after the winery was born. It is a good wine to use in pioneering and challenging businesses.

▣ Tips for using business wine stories

1. It is a good wine to use when you want to celebrate a pioneer, challenge, new project or business.

2. "I hope that what I am doing now will see the light of day someday!" or "I believe in your potential (ability) and have no doubts." It is good to use comments such as.

▣ About 'Viña Leyda' wine

In 1998, Viña Leyda was too barren to grow grapes in this area, which was 4 kilometers from the Pacific Ocean at the time, so no one paid attention to it, but after understanding various geographical and climatic conditions, he saw enough potential and invested. In particular, an 8km long transport pipeline was built from the Maipo River to solve the water shortage, and in addition, the vineyards were subdivided by analyzing the climate and soil, and vines such as Sauvignon Blanc, Chardonnay, and Pinot Noir were planted.

It was a grape from a single selected vineyard in 2001 and was well received by wine consumers after the release of its first vintage wine. The following year, in 2002, the Chilean government recognized this investment and effort and granted approval for a new wine region as 'Leyda Valley D.O' with the winery's name on it. It has been selected as one of the 'World's 50 Most Admired Wines' by Drink International, a global wine magazine, for two consecutive years in 2013 and 2014, and is recognized around the world.

Leyda Coastal Vineyard Garuma Sauvignon Blanc 2022 is all hand-harvested, and only the best grapes are selected from the harvested grapes. Fresh and sour citrus such as lemon, lime, apple, and passion fruit, as well as white flowers, grass, herbs, white pepper, minerals, and distinct acidity, are fresh and refreshing, blowing away the heat of this hot summer. Importer: Geumyang International

Columnist Profile

Columnist Choi Joo-ri is Korea's No. 1 wine business consultant and wine lecturer for companies. He operates the All That Manners Research Institute and the Global Wine Business Association, and gives lectures to corporate executives, executives, CEOs, and VIP customers.

He graduated from Kyung Hee University's Graduate School of Tourism with a master's degree in wine sommelier, and has also served as a director of the Korea International Sommelier Association, a supervisor of the Korea International Sommelier Association's qualification examination, and a judge for the Berlin Wine Trophy and the Asian Wine Trophy. He is the author of "15 minutes is a joke! Wine snack dishes".

Based on his 15 years of experience teaching on how wine can be used in business at numerous companies, he is serializing a column called 'Choi Joo-ri's Wine and Business'.

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