[Choi Ju-ri's Wine and Business] 'Hahn Family Wines' is good for challeng...

[Choi Ju-ri, columnist of the Korea Lecturer News] 'Hahn Family Wines' created a new AVA (American Viticultural Region) through individual efforts even though most of it was designated as a wine region in California, USA, and was recognized for this and received the American Wine Challenge Award. It is a good wine to use in a business that challenges and pioneers.

▣ Tips for using business wine stories

1. It is a good wine to use when you want to celebrate a challenge, a pioneer, a new project or a business.

2. "I support you in taking on new challenges." or "I hope that what you are doing now will see the light of day someday!" It is good to use comments such as.

▣ About 'Hahn Family Wines' wines

'Hahn Family Wines' has been based in the Central Coast area of Monterey County, California, USA since the 1980s. In 1991, Nicky Hahn decided to plant Pinot Noir and Chardonnay varieties in Monterrey, as the cool climate was similar to that of Burgundy in France. In particular, I paid attention to the area called Santa Lucia Highlands (SLH).

In the past, Spanish missionaries cultivated vineyards and used it as a livestock grazing area for 200 years, but Monterrey also opened it as a vineyard again after checking various conditions such as high altitude, cool climate, and abundant sunlight.

There were already many American viticultural regions called AVA in California, and it took a lot of effort to discover a new area and get the designation of the new Santa Lucia Highland AVA through individual efforts. As a result, Nicky Hahn received the 'American Wine Challenger Award' from Wine Insujiest, a well-known wine evaluation agency in the United States.

Hahn SLH Pinot Noir 2021 is joined by Paul, an American cool climate expert, to create wines that combine the advantages of American wine with the advantages of Cool Climate. It is a 100% Pinot Noir wine, with red fruit aromas such as ripe cherries, strawberries, raspberries, and blueberries, as well as aromas such as licorice, spicy, toasty, and earth, with a soft texture and a long aftertaste. These days, when it's quite cool in the morning and evening, it's a good idea to end the day with a glass of Pinot Noir. Importer Dongwon Wine Plus

Columnist Profile

Columnist Choi Joo-ri is Korea's No. 1 wine business consultant and wine lecturer for companies. He operates the All That Manners Research Institute and the Global Wine Business Association, and gives lectures to corporate executives, executives, CEOs, and VIP customers.

He graduated from Kyung Hee University's Graduate School of Tourism with a master's degree in wine sommelier, and has also served as a director of the Korea International Sommelier Association, a supervisor of the Korea International Sommelier Association's qualification examination, and a judge for the Berlin Wine Trophy and the Asian Wine Trophy. He is the author of "15 minutes is a joke! Wine snack dishes".

Based on his 15 years of experience teaching on how wine can be used in business at numerous companies, he is serializing a column called 'Choi Joo-ri's Wine and Business'.

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