K-pop powerhouse BTS is set to once again demonstrate its overwhelming global influence, taking center stage at the first-ever halftime show in FIFA World Cup Final history.
BigHit Music announced on May 14, citing statements from Global Citizen and FIFA, that BTS will perform at the "2026 FIFA World Cup™" Final halftime show on July 19 at New York New Jersey Stadium in the United States.
BTS. Photo by Global Citizen.
The historic event will be produced by international advocacy organization Global Citizen and curated by Coldplay frontman Chris Martin, creating a massive global stage where music and culture come together.
BTS will appear as co-headliners alongside pop legends Madonna and Shakira, standing at the center of one of the world's most anticipated entertainment moments. Characters from Sesame Street and The Muppets will also join the lineup, expanding the stage into a cross-generational celebration.
The performance carries added significance as it marks BTS's return to the FIFA stage as a complete group, nearly four years after member Jungkook performed "Dreamers" during the opening ceremony of the 2022 Qatar World Cup.
The event's mission to support children in underserved communities also closely aligns with BTS's long-standing message of positive influence and meaningful social impact, adding greater weight to the occasion.
BTS said, "It is a tremendous honor to stand on a meaningful stage where the world comes together. We believe music is a universal language that delivers hope and unity. It is even more meaningful to share that message and help expand educational opportunities for children."
Meanwhile, BTS will continue "BTS WORLD TOUR 'ARIRANG' IN STANFORD" with performances at Stanford Stadium on May 17, 18, and 20.
Reported by News Culture M.J._mj94070777@nc.press
* This article was manually prepared as a translated piece and later proofread and reviewed with the assistance of AI.
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