Samsung Fire & Marine Insurance is bringing SEERS’ wearable monitoring technology into its healthcare business, giving the insurer a new source of biometric data for services that could follow customers after treatment and into daily life.
The agreement centers on SEERS’ digital biomarker technology, which analyzes physiological data such as heart rate collected through wearable devices. The companies plan to use that data to build health management services that extend monitoring beyond hospital treatment.
Samsung Fire & Marine Insurance healthcare business head Lee Hai-sung, left, and SEERS CEO Lee Young-shin attend an MOU signing ceremony for a digital healthcare partnership at Samsung Fire’s headquarters on Tuesday. (Courtesy of SEERS)
For Samsung Fire, the deal pushes its healthcare business further from simple wellness apps and closer to continuous monitoring. The company said the service could support disease prevention, recovery management and a customer’s return to daily life after illness or injury.
Lee Hai-sung, head of Samsung Fire’s healthcare business team, called the agreement “the beginning of a new cooperation model” between insurance and digital healthcare, saying the company would work as a health partner that manages risks before they worsen and supports customers through recovery.
Samsung Fire already runs digital health services including Anyfit Plus and Sugarfit, which provide health management and disease-risk prediction. The insurer has also worked with other healthcare partners in areas such as blood glucose management and AI-based services.
A Samsung Fire spokesperson told Korea Biomedical Review that the insurer chose SEERS because its technology has been adopted by major hospitals in Korea and used by about 1,000 medical institutions.
The spokesperson also said SEERS has the largest market share in its field, making it the most suitable partner for the project.
For SEERS, the deal gives its hospital monitoring technology a path into post-discharge care.
Lee Young-shin, CEO of SEERS, said the partnership would test whether that hospital experience can be turned into an insurer-linked care model.
“This partnership marks the starting point for building an integrated model that connects post-discharge patient management and prognosis prediction, based on the data analysis capabilities and operational experience we have accumulated through in-hospital patient monitoring,” Lee said.
Kim Ji-hye
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