Palantir Is Making a French Chore Coat. Yes, That Palantir.

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Palantir Is Making a French Chore Coat. Yes, That Palantir.

The data analysis company is selling a version of the jacket that it says will show its commitment to “re-industrializing America.”

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Palantir’s new chore coat comes in bright blue and black.

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Palantir

By

Yola Mzizi

April 30, 2026,

5:02 a.m. ET

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Palantir, the data analysis and technology firm, is many things to many people.

It’s a major military contractor, and its technology has helped the Trump administration track people for

deportation

. It also worked with the federal government to distribute Covid-19 vaccines. For some privacy advocates, it’s a

Big Brother

-like entity. And some

amateur investors

speak about Palantir’s stock performance and one of its founders, Alex Karp, with fervent excitement.

Now, Palantir hopes that people will wear its merch.

Palantir has sold clothing — including logo-emblazoned hoodies, shorts, caps and a T-shirt featuring Karp’s favorite motto, “Dominate” — for years. A new line of chore coats dropping on Thursday is a step up in ambition.

Eliano Younes, head of strategic engagement at Palantir, wanted to make something “that wasn’t a bland corporate polo or vest,” he said. “Something that was comfortable, stylish and durable for the front lines or for daily life.”

The jacket, which costs $239 and comes in bright blue and black, closely resembles a classic chore coat — heavy blue twill, denim or moleskin coats with three patch pockets (two roomy ones at the bottom and a smaller one at the breast). The French jacket, also known as bleu de travail (work blues) was created to

outfit laborers

in 19th-century France. The blue or indigo color helped conceal oil or dirt stains, and it may have inspired the term “

blue-collar work

.”

Work wear has long been worn by those not engaged in manual labor. Over the years, chore coats have been worn by celebrities such as Austin Butler, Jacob Elordi and Jeremy Allen White. The photographer Bill Cunningham was almost always seen in one. Even Paul Newman sports a chore coat in the 1967 film “Cool Hand Luke.”

Chore coats worn by Paul Newman (left, in “Cool Hand Luke”) and Jeremy Allen White.

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