Company Will Showcase Shin Ramyun And Key Products on May 26 Through May 30
Rendering image of Nongshim’s participation booth at Thaifex ANUGA 2026 (Photo=Nongshim)
Nongshim announced that it will participate in ‘Thaifex ANUGA 2026’, held in Bangkok, Thailand, for five days from May 26 to May 30. This exhibition is evaluated as a world-class business venue, having attracted about 3,200 companies from 57 countries and over 90,000 visitors as of last year.
At this event, Nongshim will highlight Shin Ramyun’s global slogan, ‘Spicy Happiness In Noodles’, at the forefront. The company plans to intensively promote its strategic product line, including its flagship product Shin Ramyun, as well as the recently popular Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-fried Noodles.
The exhibition booth is located opposite the main entrance of Hall 8, where the flow of visitors and buyers is concentrated, to increase visibility. The interior of the booth is composed of a tasting zone themed around ‘Shin Ramyun Bunsik’ and a business consultation space, designed to allow brand experience and practical discussions to take place simultaneously.
In the tasting zone, freshly cooked Shin Ramyun using instant cookers will be provided to visitors, directly promoting the taste of K-food. Around the consultation space, Nongshim’s representative lineup, including Chapagetti, Neoguri, and Ansungtangmyun, will be displayed to emphasize product competitiveness, while the company plans to increase brand familiarity through a self-photo booth and merchandise giveaway events.
A Nongshim official emphasized, “This exhibition is an important opportunity to expand our influence in the Asian market and further strengthen our global distribution network,” and added, “We will concentrate our capabilities on promoting the value of Shin Ramyun to buyers from all over the world and generating practical business results.”
Choi Mun-hee
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