[Choi Ju-ri's Wine and Business] 'Domaine Leroy' is a great gift for fema...

[Choi Ju-ri, columnist of the Korea Lecturer News] Lalou Bize Leroy, owner of Domaine Leroy wines, is recognized as one of the most influential women in the global wine industry. In the French wine industry, where masculinity was dominant, women were the first to stand out, and it is a good gift for female leaders and CEOs.

▣ Tips for using business wine stories

1. It is a good wine to give to female leaders and CEOs.

2. "You are the best female leader in the OO industry." or "You have the greatest influence as a female leader in name and reality." It is good to use comments such as.

▣ About 'Domaine Leroy' wine

Domaine Leroy was founded in 1988 with the purchase of the Vosne Romanee and Gevrey-Chambertin vineyards. The owner, Lalou Bize Leroy, is a female owner who took office in 1974 as co-owner of DRC (Domaine de la Romanee Conti). She was the first woman to stand out as a woman in the wine industry, which was strong at the time. Mrs. Leroy comes from the Maison Leroy family, which has been in the family business since 1868.

Mrs. Lalou Bize Leroy is famous for her natural talent for wine, to the extent that there is an anecdote that she put wine on her lips 15 minutes after she was born and started drinking wine at the age of 3. From the age of 17, he was involved in the wine industry with this outstanding ability, and in 1955, at the age of 23, he took over the management of Maison Leroy in earnest and participated in the business.

His father, Henri Leroy, bought a 50% stake in DRC from his friend Jacques Chambon in 1942 and has been managing it with his daughter Lalou Bize Leroy. In 1974, Lalou Bize Leroy was appointed co-manager of DRC's marketing department, and he contributed greatly to making Romanee-Conti, the best of DRC's lines, the most popular wine in the world.

Currently, he does not participate in the operation as a manager and only owns a 25% stake in DRC. She is the only existing female owner who focuses on running her own Domaine Leroy and is called a rival to Romanée Conti. According to the 2022 wine platform 'Wine Searcher', Domaine Leroy Musigny Grand Cru has an average retail price of $41,368 (approximately 59.3 million won) per bottle and a peak price of $105,906 (approximately 151.81 million won), surpassing Romanée Conti as the world's most expensive wine.

Robert Parker, a world-renowned wine critic, said, "Lalou Bize Leroy produces Chardonnay and Pinot Noir that cannot be replicated equally anywhere else in the world. Today, Leroy is the greatest estate in Burgundy." He praised it.

Today, Domaine Leroy owns nine Grand Cru and eight Premier Cru vineyards, and the white wine tasted that day is the second most expensive wine in Macon-Villages. Currently, the price of Mrs. Leroy's wines is skyrocketing. She makes wine with her talents, experiences, and methods as her instincts lead. Above all, he trusts himself, and the result is something that no one in the wine industry knows about today. Importer Cavedevin Co., Ltd.

Columnist Profile

Columnist Choi Joo-ri is Korea's No. 1 wine business consultant and wine lecturer for companies. He operates the All That Manners Research Institute and the Global Wine Business Association, and gives lectures to corporate executives, executives, CEOs, and VIP customers.

He graduated from Kyung Hee University's Graduate School of Tourism with a master's degree in wine sommelier, and has also served as a director of the Korea International Sommelier Association, a supervisor of the Korea International Sommelier Association's qualification examination, and a judge for the Berlin Wine Trophy and the Asian Wine Trophy. He is the author of "15 minutes is a joke! Wine snack dishes".

Based on his 15 years of experience teaching on how wine can be used in business at numerous companies, he is serializing a column called 'Choi Joo-ri's Wine and Business'.

주요

기사

최주리 시민기자