Pinkfong Says The Song Has Surpassed 1 Billion Streams on Spotify on May 22
(by the Pinkfong Company)
The Pinkfong Company, a global family entertainment company, announced on May 22 that its signature song “Pinkfong Baby Shark” has surpassed 1 billion cumulative streams on Spotify, the world’s largest music streaming platform.
With this milestone, Baby Shark has earned a place in the ‘Billions Club,’ an exclusive tier reserved for songs that have amassed more than 1 billion plays, putting it shoulder-to-shoulder with world-renowned pop stars such as Ed Sheeran, Taylor Swift, and BTS.
The achievement carries added significance as the first of its kind in the character artist and kids’ song category. Unlike typical hit songs that rely on mainstream music fandoms, this result is seen as a testament to the content’s ability to sustain long-term, consistent consumption purely through its own organic appeal. Baby Shark currently holds the No. 1 position globally on YouTube with 16.9 billion cumulative views, and with this latest Spotify milestone, it has become the singular IP to simultaneously dominate both video and music streaming platforms.
A closer look at the data reveals that Baby Shark’s influence is not confined to any particular region. The song was streamed more than 137 million times on Spotify alone over the past year, a figure that translates to approximately 5 plays every second somewhere in the world. English-speaking countries such as the United States, the United Kingdom, and Australia rank among its top consumer markets, while the song also enjoys broad popularity across every continent, including Mexico, Brazil, Germany, and Indonesia.
Baby Shark has long charted an unrivaled path through the global music market. In 2019, it entered the U.S. Billboard main singles chart, the Hot 100, at No. 32, where it remained for 20 consecutive weeks, and it caused a sensation by peaking at No. 6 on the UK Official Singles Chart. The song has been recognized for its value by official charts and industry associations across major countries, including receiving Diamond certification from the Recording Industry Association of America (RIAA).
Kim Min-seok, CEO of The Pinkfong Company, stated, “This entry into the Billions Club is proof that Baby Shark has become a cultural icon woven into the everyday lives of people around the world, transcending borders and generations,” adding, “We will continue to deliver a differentiated entertainment experience to families worldwide through music.”
The company’s global partner, Relentless Records, also described the milestone as a historic landmark.
Shabs Jobanputra, founder, said, “Working closely with The Pinkfong Company to support the global music distribution of Baby Shark has brought us to this meaningful moment,” and pledged an ongoing partnership going forward.
Choi Mun-hee
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