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OpenAI Buys Streaming Show ‘TBPN,’ Aiming to Change Narrative on A.I.
OpenAI said the deal would help it “create a space for a real, constructive conversation about the changes A.I. creates.”
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Jordi Hays and John Coogan, the hosts of “TBPN,” at their studio in Los Angeles last year.
Credit...
Philip Cheung for The New York Times
By
Mike Isaac
Mike Isaac covers artificial intelligence and wrote about the rise of “TBPN” last year.
April 2, 2026,
3:53 p.m. ET
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For the past 18 months, every chief executive in Silicon Valley has clawed at the door to talk to “TBPN,” a
streaming show focused on technology and business
. They have embraced the “TBPN” hosts, John Coogan and Jordi Hayes, who often speak optimistically about technology on their show, which airs online three hours a day, five days a week.
Now, a leading artificial intelligence start-up is giving the show a full-on bear hug. On Thursday, OpenAI said it had bought “TBPN” for an undisclosed amount and would continue to support it as the show promoted the business of technology and media.
“One thing that’s become clear is that the standard communications playbook just doesn’t apply to us,” Fidji Simo, a top OpenAI executive,
said
in an internal memo to employees about the deal. She added that buying “TBPN” would help OpenAI “create a space for a real, constructive conversation about the changes A.I. creates — with builders and people using the technology at the center.”
“TBPN,” which employs 11 people, said it would remain editorially independent and continue running its daily show but would wind down its advertising operations. The company had not raised a major amount of venture capital. OpenAI and “TBPN” declined to disclose the terms of the deal.
The Wall Street Journal
earlier reported
the deal. (The New York Times
sued
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