Company Exhibits Eight Models at Guangrao Expo From May 15 through 17
Nexen Tire booth at the Guangrao Tire Exhibition (Photo=Nexen Tire)
Nexen Tire announced that it participated in the ‘2026 China (Guangrao) International Rubber Tire & Auto Accessory Exhibition’ held at the Guangrao International Expo Center in Shandong Province, China for three days from May 15 through 17, 2026.
This event is the largest industrial exhibition in China with about 800 companies participating, and Nexen Tire attracted the attention of visitors by exhibiting eight types of its flagship product line, including N’FERA Sport and Roadian GTX.
In particular, Nexen Tire placed its low-noise tire lineup applying sound-absorbing materials at the forefront of this exhibition. It features a layout that exhibits regular tires and low-noise tires side by side so that visitors can directly experience the technological difference.
Nexen Tire is currently expanding its market dominance based on the global production system established in South Korea, Europe, and Qingdao, China. Following the start of supplying new car tires for Hyundai Motor Company’s China strategic electric vehicle ‘Elexio’ in January this year, it is also continuing cooperation with local brands such as Leapmotor and VGV. In addition, it is closely strengthening its online and offline sales networks through partnerships with large local distributors such as TUHU.
An official from Nexen Tire emphasized, “Shandong Province is a key strategic location responsible for one-third of total tire production in China,” and added, “We will solidify cooperation with finished car manufacturers and expand sales of high value-added products by utilizing the Qingdao base.”
Meanwhile, Nexen Tire will also participate in ‘The Tire Cologne 2026’ to be held in Germany this coming June to continue targeting the global market.
Michael Herh
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