Sono Trinity CI
Daemyung Sono Group, South Korea’s largest hotel and resort operator, announced on Monday that it will change its corporate name to Sono Trinity Group. The move signals its full-scale push to become a global group encompassing travel, hospitality, and aviation businesses.
The new name combines the group’s long-standing “Daemyung” and “Sono” brands, which have symbolized the company for more than 40 years, with “Trinity,” the new identity of T‘way Air Co., the low-cost carrier it acquired last year.
The new branding reflects its intention to create synergies between Sono – one of the leading names in the hotel and resort industry – and its aviation business.
Alongside the name change, Sono Trinity Group also unveiled a new slogan: “Bringing families closer on every journey.”
The group emphasized that both businesses have prioritized hospitality services and expressed its ambition to evolve into an entity that connects all aspects of the lifestyle experience.
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