[Choi Joo-ri's Wine and Business] 'Atarangi Crimson' is a good time to ce...

[Choi Joo-ri, columnist of the Korea Lecturer News] 'Ata Rangi' wine means 'new beginning' in the Maori language, and Pinot Noir was planted on abandoned land in New Zealand to mean 'the new wind of Pinot Noir'. As a founding member of sustainable cultivation in New Zealand, it is cultivated using organic farming methods.

▣ Tips for using business wine stories

1. It is a good wine to use when celebrating new beginnings, such as starting a business, a new business, or a project.

2. "I sincerely congratulate you on starting your business." or "Congratulations and support you on the beginning of your second life." or "I wish you success in your new project." It is good to use comments such as.

▣ About 'Atarangi' wine

'Atarangi' wine originated in 1980 in a small town in the Martinborough region of New Zealand. Clive Paton bought a small piece of stony land in Martinborough at the time and planted vines. Thus, in 2010, Ataranghi's first vintage wine was born. The Pinot Noir variety, which is a representative of Ataranghi, is famous for being planted in the form of branches from the famous Romanée Conti Pinot Noir vine from Burgundy, France. Although it is now almost gone and only exists in a few top-quality vineyards, it is still popular with those who prefer Pinot Noir because it is mentioned as a Romanée Conti from New Zealand in God's Drop. The winery switched to organic farming in 2014 and has been growing it using sustainable farming methods since then.

Atarangi Crimson Pinot Noir is produced from 5~20 years of vine. The red flowers on the label are pictures of red-flowering trees that only grow in New Zealand. Just as there are red flowers, the aroma of red berries such as red floral, raspberry, strawberry, and cranberry in wine, as well as fresh acidity and soft tannins, create a good balance in the mouth. It is a wine that is good to drink lightly from early summer, when it is getting hotter. Importer Vitis Co., Ltd.

Columnist Profile

Columnist Choi Joo-ri is Korea's No. 1 wine business consultant and wine lecturer for companies. He operates the All That Manners Research Institute and the Global Wine Business Association, and gives lectures to corporate executives, executives, CEOs, and VIP customers.

He graduated from Kyung Hee University's Graduate School of Tourism with a master's degree in wine sommelier, and has also served as a director of the Korea International Sommelier Association, a supervisor of the Korea International Sommelier Association's qualification examination, and a judge for the Berlin Wine Trophy and the Asian Wine Trophy. He is the author of "15 minutes is a joke! Wine snack dishes".

Based on his 14 years of experience teaching on how wine can be used in business at numerous companies, he is serializing a column called 'Choi Joo-ri's Wine and Business'.

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