First Large-Scale U.S. Offline Entry Starts with Madeca Cream Time Reverse in May
Dongkook Pharmaceutical Centellian24, Madeca Cream Time Reverse
Dongkook Pharmaceutical’s derma-cosmetic brand Centellian24 has entered 1,400 stores of Ulta Beauty in the United States, stepping up its push into the North American market.
Ulta Beauty, the largest beauty specialty retailer in the United States, carries a wide range of brands from global luxury labels to drugstore brands, with more than 500 beauty brands available.
The latest placement marks Centellian24’s first large-scale offline distribution entry in the United States and is expected to serve as a turning point for accelerating its global market expansion. Beginning in May with the brand’s flagship product, “Madeca Cream Time Reverse,” Centellian24 plans to expand in August to its full product portfolio, including the PDRN line and the Madeca Matcha line.
“Madeca Cream Time Reverse” is a premium total anti-aging cream developed with Dongkook Pharmaceutical’s more than 50 years of accumulated skin science expertise and Centella asiatica science TECAnology™. A bestseller with cumulative domestic sales surpassing 90 million units, it is the first product since the brand’s launch to apply the key ingredient “Active-TECA™,” which maximizes the efficacy of TECA, or Titrated Extract of Centella Asiatica, through the convergence of five patented technologies. The product also contains 12 specialized Centella asiatica ingredients, the highest number in the brand, helping address 10 complex skin concerns including wrinkles, elasticity, and skin tone.
The product is also establishing itself as an entry product for the brand in the U.S. market, while consumer interest is expanding to the Madeca line, the PDRN line, and sunscreen products.
With its Ulta Beauty launch as a starting point, Centellian24 plans to carry out various promotions and marketing activities while expanding touchpoints with overseas consumers and strengthening its global retail partnerships.
A Centellian24 official said, “It is meaningful for us to be able to introduce Centellian24’s ‘K-derma-cosmetic’ technological capabilities to consumers across the United States through Ulta Beauty,” adding, “We will continue to expand our global distribution channels and establish ourselves as a trusted derma-cosmetic brand.”
Meanwhile, in the North American market, Centellian24 products including “Madeca Cream Time Reverse,” “Expert Madeca Cream Active Renew PDRN,” and “Madeca Prime” are ranking near the top of their categories across major e-commerce channels such as Amazon and TikTok Shop, and the company is introducing a variety of new products through Dongkook Pharmaceutical’s proprietary skin science solutions based on pharma beauty.
Kim Eun-jin
댓글
0