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A Wish List for the Man Replacing Tim Cook as Apple’s C.E.O.

John Ternus, an Apple veteran who runs hardware engineering, will take over an extraordinarily profitable company in need of new ideas. Apple said on Monday that Tim Cook, its chief executive for...

NYTIMES 입력 2026.04.21 18:04 0

A Wish List for the Man Replacing Tim Cook as Apple’s C.E.O.

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A Wish List for the Man Replacing Tim Cook as Apple’s C.E.O.

John Ternus, an Apple veteran who runs hardware engineering, will take over an extraordinarily profitable company in need of new ideas.

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John Ternus, shown in 2018, will inherit a wildly successful company in search of new ideas.

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Bebeto Matthews/Associated Press

Brian X. Chen

Brian X. Chen, The Times’s lead consumer technology writer, has covered Apple for more than 20 years.

April 21, 2026,

5:03 a.m. ET

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Apple said on Monday that

Tim Cook

, its chief executive for the last 15 years, will hand the reins to

John Ternus

, its head of hardware engineering, in September. The transition, which will happen around the launch of the next iPhone, will end an era of financial highs and a few product lows.

Mr. Cook played the difficult role of carrying the company after the death of Steve Jobs, a founder known for his mercurial leadership, sharp vision and delivery of products that people aspire to own. Although Apple became a multitrillion-dollar company under his leadership, Mr. Cook never shook the perception that he was

not a “product guy”

like Mr. Jobs.

Many of the best-selling products unveiled during Mr. Cook’s tenure — namely iPhones, Macs and iPads — were iterations of past Apple hardware. At the same time, most of Apple’s new products, such as the

HomePod smart speaker

and

Vision Pro

headset, were reactions to similar gadgets from rivals and either too flawed or too late to make a dent in the tech universe.

I found Mr. Cook to be eloquent, charismatic and in command of the details of his company when I interviewed him, but it has been a long time since Apple has had a new, mainstream product hit.

In the end, the next big thing that eventually arrived — artificial intelligence — came not from Apple but from research labs like OpenAI and Anthropic. And because Apple

dropped the ball

many years ago on its voice assistant, Siri, which could have been a contender in the A.I. race, its chief rival, Google, will be providing the A.I. technology for a future version of Siri.

There’s a lot to reflect on and hope for. As a tech writer who has reported on the company for two decades, I offer my wish list for what Mr. Ternus will do with Apple.

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